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The Top Clean Beauty Brands Making Waves in the Industry

Are you tired of using skincare and makeup products that contain harmful chemicals and ingredients? If so, you’re not alone. The clean beauty movement has been gaining momentum in recent years as more people become aware of the potential dangers of using conventional beauty products.

Clean beauty refers to products that are made with natural, non-toxic, and environmentally friendly ingredients.

Fortunately, there are now many clean beauty brands that are making waves in the industry. From Herbivore Botanicals to Beautycounter, these brands are committed to creating high-quality products that are both effective and safe.

In this article, we’ll take a closer look at some of the top clean beauty brands and what makes them stand out from the crowd. Whether you’re a skincare junkie or a makeup lover, you’re sure to find a brand that suits your needs and values.

What is Clean Beauty and Why is it Important?

Clean beauty is all about using non-toxic and natural ingredients, and it’s important because it helps to protect both our skin and the environment.

Most conventional beauty products contain harmful chemicals that can cause damage to our skin over time. These chemicals can also have a negative impact on the environment, from the production process to the disposal of the products.

By choosing clean beauty products, you’re not only taking care of your skin but also supporting companies that prioritize sustainability and ethical practices. Clean beauty brands also tend to use packaging that is eco-friendly and recyclable, reducing waste and contributing to a more sustainable future.

So, if you’re looking to make a positive impact on both your skin and the planet, switching to clean beauty products is a great place to start.

Herbivore Botanicals: A Leader in Natural Skincare

Herbivore Botanicals is revolutionizing the skincare world with its all-natural products. Founded in 2011, this Seattle-based brand has quickly become a favorite among clean beauty enthusiasts. Their products are made with pure, natural ingredients and are free from harmful chemicals like parabens, sulfates, and synthetic fragrances.

One of Herbivore Botanicals’ most popular products is their Blue Tansy Resurfacing Clarity Mask. It uses natural AHAs and BHAs to exfoliate and clarify skin. Another fan favorite is their Phoenix Facial Oil, which is formulated with a blend of luxurious oils like rosehip, chia seed, and neroli to hydrate and nourish the skin.

With a commitment to using only the best ingredients and sustainable packaging, Herbivore Botanicals is leading the way for clean beauty brands.

RMS Beauty: Makeup with a Conscious

You’re going to love RMS Beauty’s makeup line, which is not only stunning but also eco-friendly. Founded by celebrity makeup artist Rose-Marie Swift, RMS creates products that are made with natural and organic ingredients, ensuring that your skin is not only looking beautiful, but also healthy.

One of the standout products from RMS is their ‘Un’Cover-Up, which provides coverage while also nourishing the skin with ingredients like coconut oil and jojoba oil.

The brand also has a range of beautiful lipsticks and blushes, all made with clean ingredients that are safe for both you and the environment.

Make sure to check out RMS Beauty for your next makeup purchase and feel good about what you’re putting on your skin.

Tata Harper: Luxury Skincare with a Conscience

Tata Harper combines luxury and sustainability in their skincare line, using natural and organic ingredients to create products that nourish and rejuvenate the skin.

With a farm-to-face approach, the brand grows many of their ingredients on their own farm in Vermont and uses eco-friendly practices in their production process. This commitment to sustainability extends to their packaging as well, with all products housed in recyclable glass bottles and jars.

But Tata Harper’s dedication to conscious beauty goes beyond the environment. The brand also takes a social responsibility approach, ensuring fair wages and working conditions for their employees and partnering with organizations that empower women and girls.

With a range of products for all skin types and concerns, Tata Harper proves that luxury skincare can be both effective and ethical.

Beautycounter: Advocating for Safer Beauty Standards

If you’re looking for a skincare brand that prioritizes safety and transparency, Beautycounter is worth checking out. This brand was founded by a woman named Gregg Renfrew, who wanted to create products that were both effective and safe for consumers.

Beautycounter has a ‘Never List’ of over 1,500 harmful or questionable ingredients that they never use in their products, and they’re constantly advocating for better regulations in the beauty industry.

One of Beautycounter’s most popular products is their Countertime line, which is designed to combat signs of aging. This line includes a variety of serums, creams, and cleansers that are all formulated with safer ingredients.

Beautycounter also offers a range of makeup products, including foundation, lipstick, and eyeshadow. If you’re concerned about the safety of your beauty products, Beautycounter is a brand that you can feel good about using.

Drunk Elephant: Clean Skincare with a Scientific Edge

Now that you know about Beautycounter and their mission to create safer beauty standards, let’s talk about Drunk Elephant, a brand that’s making waves in the clean skincare industry.

Drunk Elephant prides themselves on creating products that are clean, effective, and based on scientific research. Their founder, Tiffany Masterson, struggled with skin issues and was frustrated with the lack of results from traditional skincare products. So, she decided to create her own line of skincare that was free from harmful ingredients and actually worked.

Drunk Elephant products are made without the ‘Suspicious 6′(essential oils, drying alcohols, silicones, chemical sunscreens, fragrances/dyes, and SLS), and instead, they use clean, non-toxic ingredients that are backed by science. From their popular Vitamin C serum to their exfoliating AHA/BHA solution, Drunk Elephant has a range of products that cater to different skin types and concerns.

Ilia Beauty: Clean Makeup with High Performance

You’ll be impressed with Ilia Beauty’s clean makeup products that offer high performance and are free from harmful ingredients. Founded in 2011 by Sasha Plavsic, Ilia Beauty has become a top clean beauty brand in the industry.

Their products are not only free from harmful ingredients, but they’re also cruelty-free and vegan. Ilia Beauty’s makeup products are made with natural and organic ingredients that are good for your skin.

Their bestselling product, the True Skin Serum Foundation, is a lightweight foundation that provides medium coverage while still allowing your skin to breathe. Another popular product is the Limitless Lash Mascara, which is made with organic bee and carnauba waxes that help to strengthen and nourish your lashes.

With Ilia Beauty, you can have makeup that not only looks great but also supports the health of your skin.

Frequently Asked Questions

Are there any certifications or standards that a brand must meet to be considered a “clean”beauty brand?

To be considered a ‘clean’ beauty brand, there are no official certifications or standards that must be met. However, many brands have their own set of guidelines and avoid certain ingredients in their products.

Can clean beauty products be just as effective as traditional products?

Yes, clean beauty products can be just as effective as traditional products. They often use natural and non-toxic ingredients that can provide similar benefits without the harmful chemicals found in conventional products.

How do clean beauty brands ensure the sustainability of their ingredients and packaging?

To ensure sustainability, clean beauty brands use eco-friendly packaging and source ingredients from ethical and environmentally conscious suppliers. They prioritize transparency in their supply chains and strive to minimize their carbon footprint.

What steps do clean beauty brands take to ensure their products are ethically sourced and produced?

To ensure ethical sourcing and production, clean beauty brands often partner with suppliers who follow fair labor practices and prioritize sustainability. They also conduct regular audits and certifications to ensure compliance with ethical standards.

Are there any potential drawbacks to using exclusively clean beauty products?

Using exclusively clean beauty products means that you may miss out on certain ingredients that could benefit your skin or hair. Additionally, some clean ingredients may still cause allergic reactions or irritation.


Congratulations! You’ve learned about the top clean beauty brands that are taking the industry by storm. You now understand the importance of using products that are free of harmful chemicals and toxins, and how it can benefit both your health and the environment.

From Herbivore Botanicals’ natural skincare to RMS Beauty’s conscious makeup, Tata Harper’s luxury skincare with a conscience, Beautycounter’s advocacy for safer beauty standards, Drunk Elephant’s clean skincare with a scientific edge, and Ilia Beauty’s clean makeup with high performance, these brands are paving the way for a cleaner, safer, and more sustainable beauty industry.

So next time you’re in need of a beauty product, consider trying out one of these clean beauty brands and make a positive impact on yourself and the world around you.

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